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San
Francisco Visitor Industry Statistics
San Francisco hosted over 15.12 million visitors in 2004, including hotel guests, those staying with friends and relatives, those staying in accommodations outside the City but whose primary destination was San Francisco, and regional visitors driving in for the day. These visitors spent 6.73 billion in local businesses. This massive injection of visitor dollars directly supports local hotels, restaurants, shops and attractions. It also indirectly bolsters practically every segment of The City's economy through its income generation, spillover spending effects and broad positive influence on government finances. |
A variety of data profiling these visitors are available:
2004 Hotel Guest Survey
2004 Visitor Volume and Spending
Hotel Occupancy provided by PKF Consulting
Airport Statistics provided by San Francisco International Airport
San Francisco Hotel Industry Facts:
Hotels in San Francisco: San Francisco has 32,719 hotel rooms. Approximately
20,000 of these rooms are within walking distance of the Moscone
Center.
San Francisco hotel tax rate: The current transient occupancy tax
in San Francisco is 14%.
San Francisco hotel
tax fund: In the most recent fiscal year (2003/04), the transient
occupancy tax (i.e., the hotel tax) generated approximately
$138 million for the City & County of San Francisco. This revenue
is used by the city for a variety of important purposes,
from funding schools and the police, to the arts and
affordable housing. Click
here to download a breakout of the uses of the San Francisco
hotel tax fund.
New hotels: Changes in The City's room inventory are hard to predict,
as are completion dates for hotel construction projects underway.
Several new projects are currently in various stages of development.
A listing of new hotel projects can be downloaded here. This listing
may not be complete and the projects listed here may or may not come
to completion on schedule.
San Francisco Residents:
The following data on San Francisco is from the U.S.
Bureau of the Census.
| San Francisco Population Quick Facts |
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| Population, 2003 estimate |
751,682 |
| Population, 2000 |
776,733 |
| Population, percent change, 1990 to 2000 |
7.3% |
| Persons under 5 years old, percent, 2000 |
4.1% |
| Persons under 18 years old, percent, 2000 |
14.5% |
| Persons 65 years old and over, percent, 2000 |
13.7% |
| Female persons, percent, 2000 |
49.2% |
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| Ethnicity |
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| White persons, percent, 2000 |
49.7% |
| Black or African American persons, percent, 2000 |
7.8% |
| American Indian and Alaska Native persons, percent, 2000 |
0.4% |
| Asian persons, percent, 2000 |
30.8% |
| Native Hawaiian and Other Pacific Islander, percent, 2000 |
0.5% |
| Persons reporting some other race, percent, 2000 |
6.5% |
| Persons reporting two or more races, percent, 2000 |
4.3% |
| Persons of Hispanic or Latino origin, percent, 2000 |
14.1% |
| White persons, not of Hispanic/Latino origin, percent, 2000 |
43.6% |
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| Other San Francisco Facts |
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| Bachelor's degree or higher, pct of persons age 25+, 2000 |
45.0% |
| Language other than English spoken at home, pct age 5+, 2000 |
45.7% |
| Foreign born persons, percent, 2000 |
36.8% |
| Households, 2000 |
329,700 |
| Persons per household, 2000 |
2.30 |
| Median household income, 1999 |
$55,221 |
| Land area, 2000 (square miles) |
47 |
| Persons per square mile, 2000 |
16,634.4 |
| Mean travel time to work (minutes), workers age 16+, 2000 |
30.7 |
| Homeownership rate, 2000 |
35.0% |
| Private nonfarm establishments with paid employees, 2001 |
30,643 |
| Private nonfarm employment, 2001 |
557,049 |
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The SFCVB's primary interest is in promoting
San Francisco as a destination for leisure and convention travel.
As such, our research efforts focus not on local residents, but
those who might travel here. Along with the Census Bureau, the
California Department of Finance, Demographic
Research Unit is
an excellent source of information on population/demographic characteristics
of California and its counties. You'll find many easily downloadable
reports at its website.
Bay Area Visitor Statistics?
The SFCVB does not
track visitor statistics for areas outside the City & County
of San Francisco. The California
Division of Tourism is a great source information on
visitor statistics for areas of California outside
San Francisco. The Travel Industry
Association of America also is an outstanding resource
for national visitor statistic.
Research questions? Please e-mail Dan Goldes at
dgoldes@sfcvb.org.
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